Data-driven insights on influencer marketing, creator partnerships, and ROI optimization
Stop wasting money on influencers with big followings but zero sales. Learn the metrics that actually predict ROI and how to identify creators who can drive real revenue for your brand.
Discover the 7 key characteristics that separate influencers who drive sales from those who just generate vanity metrics. A data-driven analysis of 10,000+ creator partnerships.
Why 10,000 engaged followers beat 1 million passive ones. Learn how to evaluate audience quality and avoid the biggest mistake in influencer marketing.
A step-by-step framework for forecasting influencer campaign performance with 95% accuracy. Stop gambling with your marketing budget.
The surprising truth about influencer size and conversion rates. Our analysis of 5,000 campaigns reveals which tier delivers the best ROI for DTC brands.
Learn to spot fake engagement, bot followers, and other warning signs before you waste thousands on an influencer partnership that won't convert.
Why engagement rate is overrated and commercial intent is everything. How to identify audiences that actually buy vs those that just watch.
From discovery to measurement, everything you need to build a profitable influencer marketing program. Based on 500+ successful DTC campaigns.
Master the art of influencer negotiation. Learn industry pricing standards, what to pay for different deliverables, and how to structure win-win contracts.
Navigate the complex world of content usage rights. Understand licensing, whitelisting, and how to maximize value from influencer-created content.
One-off campaigns deliver short-term results. Long-term partnerships build empires. Learn how to turn influencers into loyal brand advocates.
Not all value shows up in immediate sales. Learn to measure brand awareness, consideration, and long-term brand equity from influencer campaigns.
Platform choice can make or break your campaign. See how Instagram, TikTok, and YouTube compare on engagement, conversion, and ROI across different niches.
Influencer fraud costs brands millions annually. Learn the 12 most common fraud tactics and exact methods to detect them before you get burned.
Bad briefs kill campaign performance. Great briefs unlock creativity and conversions. Learn exactly what to include in your influencer creative brief.
Ready to scale? Learn how to 10x your influencer budget while maintaining (or improving) ROI. Systems, team structure, and processes that work.